For over two decades, I've built and led research and insights functions inside some of the most complex customer organizations in the country — architecting research strategy for products used by hundreds of millions of people at Meta, leading the customer experience consolidation of four major travel brands after a $1.6B acquisition at Expedia, architecting an industry-leading loyalty program and building consumer insights functions from the ground up at Orbitz Worldwide and Lands' End. Along the way I've led teams of up to 30 people, advised leaders up to the C-suite, and turned raw listening — surveys, interviews, focus groups, ethnography — into decisions that moved real numbers: revenue, retention, NPS, trust.

A few years ago I brought that same discipline home, founding and leading the Voice of the Community program for my own 1,300-member religious congregation, where I currently serve as President of its 18-member Board. That work taught me something my corporate career hadn't: that congregations and community organizations need the same rigor as any Fortune 500 company applies to its customers — structured listening, honest synthesis, and a clear-eyed path to action — but rarely have access to it in a form built for their scale, budget, and culture.

Kehilla Consulting exists to close that gap. Kehilla is the Hebrew word for congregation or community, and it's the throughline in my work: helping organizations -congregations, nonprofits, and companies alike - build the listening infrastructure to actually hear the people they serve, and the strategic clarity to act on what they learn.